If consumers really like an ad, . Group of answer choices their involvement in processing the ad may decrease classical conditioning is most likely to occur their positive feelings may transfer from the ad to the brand they may have fewer associations with the brand advertised source derogations may increase

S. you are changing planes in london for a flight to paris where you will connect with your flight to capetown. you are picking up reading material for the flight and are looking at the prices listed on the economist magazine which conveniently lists prices in several different global currencies. you note that the price in pounds is 2.40 pounds and the price in euros is 2 euros. the exchange rate for the dollar (your credit card was issued in the usa) is $1.59/pound and s1.3837/euro. should you buy reading materials now or wait until you're in paris?