Choose a current advertising campaign and analyze it with respect to the creative guidelines discussed in the last section of the chapter. Identify any areas where you feel the campaign does not meet the guidelines and discuss why this is so.

Consider the following two stocks, a and b. stock a has an expected return of 10%, 10% standard deviation, and a beta of 1.20. stock b has an expected return of 14%, 25% standard deviation, and a beta of 1.80. the expected market rate of return is 9% and the risk-free rate is 5%. security would be considered a good buy if we include the stock in a well diversified a portfolio because a. b, it offers better alpha b. a, it offers better alpha c. a, it offers better sharpe ratio d. b, it offers better sharpe ratio

Which plan offers a tax-free education?

Google started as one of many internet search engines, amazon started as an online book seller, and ebay began as a site where people could sell used personal items in auctions. these firms have grown to be so large and dominant that they are facing antitrust scrutiny from competition regulators in the us and elsewhere. did these online giants grow by fairly beating competition, or did they use unfair advantages? are there any clouds on the horizon for these firms -- could they face diseconomies of scale or diseconomies of scope as they continue to grow? if so, what factors may limit their continued growth?