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Business, 06.04.2020 20:24 walkerobrien5

You're the chief sales and marketing officer for Western Health Products, a manufacturer of a wide range of medical products for home, medical office, and hospital use. Some of your customers have buyers who make their own purchasing decisions, whereas other customers have lengthy decision-making processes involving many people within the organization. Given the variations in your customers, what could you do to make your marketing and sales processes more efficient?

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