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Business, 04.04.2020 14:32 jungcoochie101
are more effective at generating recall and familiarity with a product, whereas generate cognitive activity that encourage consumers to evaluate the advantages and disadvantages of a product. A) Distributed communications; massed communicationsB) Interference effects; involvement effects C) Pictorial cues; verbal cues D) Narrow categorizers; broad categorizers E) Copy tests; recognition tests
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