Brand equity is Multiple Choice the net present value of the royalties the firm receives as a result of licensing its brand to other firms to manufacture and/or market. the resources invested to create a name, phrase, design, symbol, or combination of these to identify a firm's products and distinguish them from those of its competitors. the difference between the revenues generated and the costs incurred to sell a product. increasing the content contained within the brand's package without changing its size or increasing its price. the added value a brand name gives to a product beyond the functional benefits provided.