Categories of Products You have recently started working as a product analyst at a company that manufactures and sells a variety of soft drink products. One of your first jobs is to categorize each of the firm's new products for the upcoming year into the appropriate new product category for a presentation you are putting together for your manager. A new product is one that is new to a company in any way. If a product is functionally different from existing products in the market or is not marketed in its current form or manner by the company, it can be considered a new product. We categorize new products in the following four ways:
New-to-the-market products
New category entries
Product line extensions
Revamped products
True or False
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