Roberto is a marketing manager for Friendly Financial Services. He has been looking at a variety of factors, such as technological, socio-cultural and economic trends as well as competitive conditions. Roberto is confident that these factors will impact Friendly's future marketing success. His efforts are an example of:

The correct answer is letter "D": environmental scanning.

Explanation:

Environmental scanning refers to a study that companies make to analyze the factors of the market that can impact their operations. Governmental regulations, change in social purchasing patterns, and the introduction of new technology are examples of external components that could influence a business process.

It is important to conduct this kind of research to be ahead of market fluctuations so the entity's objectives can be reached regardless of the situation taking place outside of the firm.

answer///ability to capture the attention of users;