As Mallory was shopping for groceries, she discovered that the store was out of Canada Dry Ginger Ale. As a result, she simply chose the store's private-label ginger ale and continued shopping. What type of brand loyalty did Mallory exhibit?

BRAND PREFERENCE.

Explanation:

Brand preference simply means when customers prefer a particular company's product even when there are other good options or alternatives.

It is a situation where a customer even though, has to go through more efforts or pay more still sticks to a company's product. It reflects brand loyalty.

Companies take brand preference very serious because it reflects customers loyalty to their brand, a success of their marketing tactics and strength of their brands. It also gives them a level of assurance when other competitors cuts price of their products or produce product that compete with theirs.

Therefore, the type of brand loyalty Mallory exhibits is BRAND PREFERENCE.

because she sucked. : )

(but so does trump, don't @ me)