A university that promotes itself as a very traditional campus with an old-world look and feel, where the facilities are manicured and the dorm rooms are large is focusing on which service quality dimension?

The correct answer is letter "D": Reliability.

Explanation:

In customer care, the quality dimensions refer to a set of five (5) characteristics companies must pay attention to in implementing their operations to attract customers and ensure their loyalty. Those characteristics are: Reliability, Responsiveness, Assurance, Empathy, and Tangibles.

Reliability refers to providing a service the customers can trust. Most consumers prefer traditional methods than innovative because the first has been proven to work. Then, if a university promotes itself as a very traditional campus with an old-world look and feel, where the facilities are manicured and the dorm rooms are large, it is focusing on the reliability aspect of service quality.

c is the correct answer.

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