Which of the following options is false? a) The Servicescape [i. e., physical surroundings and environment] can influence perceived quality. b) The design of facilities is dependent entirely on the construction and operating costs of the facilities. c) A well-conceived Servicescape can communicate desired customer behavior. d) Servicescapes are important in their effect on customers as well as workers. e) Signage is an environmental dimension of the Servicescape.

b) The design of facilities is dependent entirely on the construction and operating costs of the facilities.

Explanation:

Servicescape is defined as a model that emphasises the physical environment in which a service is delivered to customers. When a customer visits a store for example the servicescape is the impression that a customer gets about the service that a business will give.

It is the environment in which sellers and buyers interact, and products are used to facilitate the interaction and communicate service level.

The design of facilities is not entirely dependent on the construction and operating cost of facilities, but also on customer perception and behaviour.

a manufacturer of printed circuit boards uses exponential smoothing with trend to forecast monthly demand of its product. at the end of december, the company wishes to forecast sales for january. the estimate of trend through november has been 200 additional boards sold per month. average sales have been around 1000 units per month. the demand for december was 1100 units. the company uses α = 0.20 and β = 0.10. make a forecast including trend for the month of january.

answer///supply is elastic, and demand is inelastic;