High context cultures are more concerned than low context cultures with the situational factors surrounding the communication and may alter what and how information is communicated to match the situation, thus increasing the opportunities for within the cultural context

misunderstandings

Explanation:

High context cultures refer to the form of communication relying heavily and placing more emphasis on the context of the conveyed message. This form utilizes implicit contextual elements such as body language, voice tone, etc.

Low context culture communication rules rely upon explicit or direct means of communication such as language. Under this form, communication rules are specifically stated.

Since high context culture is more concerned with implicit means such as body language, movement and it's interpretation, situational or external factors may alter the intended message since the message will be interpreted as per an individuals comprehension . So situational factors in such a scenario may result into misunderstanding or wrong comprehension of the intended message.

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