In the five C's of the marketing mix, Place is changed to what?

Today we are able to operate, work, organize and continue businesses with just a click on our phones. It is a boon to mankind that advancement in technology has made this possible for us.

Explanation:

Similarly, every part of our world's economy today, can be developed and improvised by using technology in our nearest and at the earliest. With this every individual, connected or not, can get to know about the business/company/institution equally.

Marketing principles are now changed accordingly to this advancement. Here, 'Place' is not place anymore but 'Access'.

The reason being that it is not the place that is important of where and what we sell and buy, but the necessity which is directly proportional to its accessibility and variety of product availability.

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