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Business, 30.03.2020 17:28 jessnolonger

As the dominant member of the channel of distribution, Coca-Cola holds a lot of power in the relationship with independent grocery stores, and as such, it performs the functions of restocking merchandise, setting up special displays, and rotating merchandise. This is an example of:.
1. horizontal marketing system.
2. an administered vertical marketing system.
3. a contractual vertical marketing system.
4. a corporate vertical marketing system.

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