Lisa’s Pizza is trying to compete with the larger Domino’s Pizza down the street for customers. She feels she can deliver a better tasting product, faster, and cheaper. She has given all the drivers GPS systems; she has ordered in bulk; and she has surveyed customers about what type of pizzas they want. She is practicing:

A. quantitative management.
B. management science.
C. operations management.
D. qualitative management.
E. behavioral management.

D. qualitative management.

Explanation:

Lisa's Pizza is displaying qualitative management by offering newer, better and much improved service than her obviously bigger competitor in order to influence the market to her advantage.

In her quest to improve and give a better service, she installed GPS devices in her trucks, ordered in bulk and ran polls with customers about the kind of product they prefer.

This way, Lissa's pizza can make better informed decisions about customer preference and gain a valuable market hold over her competitors.

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answer; marketing resource management;