Which sentence identifies the concept of perishability? Tourism is a service-oriented field in the goods-service continuum. Four major characteristics affect the service industry in general. Firstly, services can only be experienced, unlike goods, which can be felt, seen, or touched. In services, what appeals to one person may not appeal to the other. Therefore, extensive research and feedback is needed to understand choices made by customers. Efforts should be made to substantiate the lack of visual appeal. Brochures depicting images of famous places can be provided to attract customers. Secondly, inconsistency in services, such as bad word-of-mouth about employees or tour guides, can hamper a tourism business. Thirdly, storage of services is not possible, as services are consumed when offered to a customer. For example, an air conditioner unsold in winter can be stored and sold in the summer, but if flight seats during off-season are not sold, the inherent value vanishes. Such a loss is duly accountable in the service industry. Fourthly, service and a customer are inseparable because service can be offered only when the customer is present. Goods, like television, stay with a customer only after purchase, but tourists cannot take the cruise home with them after signing up for a tour.

Summarize the specific methods used by interest groups in order to influence governmental decisions making in all three branches of government. provide at least two examples from each branch.

The cost of labor is significantly lower in many countries than in the united states. if you move manufacturing to a facility to a country labeled as part of the axis of evil and a threat to world peace you will increase the net income of your client by $10 million per the facility is located in a country which limits personal freedom and engages in state sponsored terrorism. imagine you are a marketing consultant. (a) what would you tell the executives to do? (b) what are the alternatives? what are your recommendations? why do you recommend this course of action?

David burdick is the ceo of acme bubblegum, a successful public company. as one of the cofounders of the company, burdick has enjoyed speaking and writing about the success of acme bubblegum for several years. typically, he speaks at conferences or directly to the press, but recently, he has been blogging about his firm anonymously. specifically, he defended a recent advertising campaign that was unpopular among consumers and pointedly attacked one of acme bubblegum’s competitors. burdick deeply enjoys his anonymous blogging and believes that none of his readers actually know that he works for acme bubblegum.should burdick be allowed to praise his company’s performance anonymously online? should he be allowed to attack his competitors without disclosing his relationship with the company? how would you feel if the ceo of a company at which you shopped was secretly writing criticisms of his or her competition? how would you feel if you knew a writer for your favorite blog was actually closely involved in a company that the blog discussed? 1. define the ethical issue? 2. who are the primary stakeholders? 3. what are the possible alternatives? 4. how could you evaluate the ethical implications of the alternative actions (use appropriate decision rules)? 5. what action would you recommend and why?