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Business, 27.03.2020 03:10 makaylaf395
The concept of the diffusion of innovation shows how a product "diffuses" or spreads through the population over time. The consumer population is divided into five categories of product adopters based on when they adopt (i. e., first buy) a new product. Each product adopter category has a unique profile. Consumers who are skeptical and with below average social status are called product adopters./405315773/module-9-flash- cards/
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