To increase their revenue, Watercress International decided to analyze customer reactions via online networks. The company wanted to get customer reactions for their marketing and customer service activities. How can this objective be effectively achieved, and what benefit does it have? By conducting social media participatory research; to listen to the consumers in virtual social settings By digital analysis; to learn to analyze the thoughts of the consumers in social media By web analysis; to gauge web traffic and impact of the website on groups By using social media tools; to help companies to develop ways to provide information about social media efforts