A cosmetic company planned to launch a range of low-cost cosmetics. It decided to undertake research on what kind of cosmetics were used by college students. What element of planning is being identified by this process, and why is it important? Audience; to maximize the reach and success of the campaign Strategy; to set effective guidelines for the overall campaign Tactics; to effectively implement the established objectives Situation; to set objectives only with proper understanding of the situation

Audience; to maximize the reach and success of the campaign Strategy

Explanation:

The element of planning that is being identified by the process stated in the question above is the "audience", which is "college students". Considering the audience to be reached is very critical in maximizing the appropriate set of audience to reach which is based on the type of products being launched.

A research focused on identifying the kind of range of low-cost cosmetics that would meet the needs and budget of college students would not only make the campaign successful, but would also be key in driving sales for the cosmetic company.

Knowing what the target audience needs, and reaching them through appropriate campaigns is key to success.