subject
Business, 26.03.2020 17:35 ranmmm

Which of the following would be a primary data collection method to help you make marketing decisions regarding the new Barney brand cereal? a. You, personally, via a one-way mirror, watch the reactions of 10 different groups of 6 to 10 children eating bowls of the new Barney cereal with its purple dinosaurs. b. You conduct 30 in-depth personal interviews with parents of children to identify the attitudes and purchase intentions of these parents relative to the new Barney cereal and the "I love you, you love me" advertising theme patterned after the television show. c. You send 10,000 trial boxes of Barney cereal to randomly selected households with children in Peoria, IL (a national test market for consumer products) along with a business reply, postage-paid postcard to obtain the reactions of these households to the cereal. d. You contract with major supermarket chains in Phoenix, AZ (a major consumer products test market) to stock 10,000 standard-size boxes of Barney cereal on their shelves. You also contract with InfoScan, a consumer product sales tracking service to determine the effect of a test marketing campaign consisting of ads on Saturday morning children's programs aired locally in Phoenix, coupons in the local Phoenix newspapers, and a direct mailing to all households with children in the Phoenix market. e. All of the above are methods using primary data collection

ansver
Answers: 2

Another question on Business

question
Business, 21.06.2019 14:00
In the context of your career choice, your own business skills cannot influence the level of your personal financial success. a. true b. false
Answers: 2
question
Business, 21.06.2019 21:10
Of the roles commonly found in the development, maintenance, and compliance efforts related to a policy and standards library, which of the following has the responsibilities of directing policies and procedures designed to protect information resources, identifying vulnerabilities, and developing a security awareness program?
Answers: 3
question
Business, 22.06.2019 10:00
What is the difference between an "i" statement and a "you" statement? a. the "i" statement is non-confrontational b. the "you" statement is non-confrontational c. the "i" statement is argumentative d. the "you" statement is neutral in tone select the best answer from the choices provided
Answers: 1
question
Business, 22.06.2019 19:40
Lauer corporation uses the periodic inventory system and has provided the following information about one of its laptop computers: date transaction number of units cost per unit 1/1 beginning inventory 210 $ 910 5/5 purchase 310 $ 1,010 8/10 purchase 410 $ 1,110 10/15 purchase 255 $ 1,160 during the year, lauer sold 1,025 laptop computers. what was cost of goods sold using the lifo cost flow assumption?
Answers: 1
You know the right answer?
Which of the following would be a primary data collection method to help you make marketing decision...
Questions
question
Mathematics, 10.09.2020 14:01
question
Mathematics, 10.09.2020 14:01
question
Mathematics, 10.09.2020 14:01
question
Mathematics, 10.09.2020 14:01
question
Mathematics, 10.09.2020 14:01
question
Mathematics, 10.09.2020 14:01
question
History, 10.09.2020 14:01
question
Mathematics, 10.09.2020 14:01
question
Mathematics, 10.09.2020 14:01
question
Mathematics, 10.09.2020 14:01
question
Mathematics, 10.09.2020 14:01
question
Geography, 10.09.2020 14:01
question
Mathematics, 10.09.2020 14:01
question
Mathematics, 10.09.2020 14:01
question
Mathematics, 10.09.2020 14:01
question
Mathematics, 10.09.2020 14:01
question
Mathematics, 10.09.2020 14:01
question
Mathematics, 10.09.2020 14:01
question
Mathematics, 10.09.2020 14:01
question
Mathematics, 10.09.2020 14:01
Questions on the website: 13722360