The "Plan to Win" initiative is built around five factors that drive McDonald’s business: people, products, place, price, and promotion. As a student of marketing - having studied the 4-Ps of marketing - what is so different about the "Plan to Win" than 4Ps? Is it effective?

The plan to win focusses mainly on the customer strstegic framework which is different from all other 4 P's.

Explanation:

The plan to win strategy is a customer strategic framework which is different from the 4 p's.

Explanation:

The four Ps in marketing strategy.

These are listed as

The four factors we must consider when you plan your marketing strategy. The four Ps are also known as the “marketing mix.” To meet the needs of different customers or market sectors, you can change the mix by varying the product you offer, the price you charge, the place you sell it and the way you promote it.

If you only see the negative things and instead of the positive things, then you don't see why Mcdonalds is still a challenger.

If you haven't gone to other countries, Mcdonalds serves different food menu that is more nutritious, different marketing to its consumers.

Secondly, some of its franchisees have their new "McCafe" menu separated completely from the official "McDonald" store, it is a clone of Starbucks, and quite successful to be honest, because the new generation just wants a quick bite and a drink instead of a fast food main meal these days.

The price is competitive and the delivery is faster than its rivals fast food chains, at the same time, its expanding in bigger quantities than its rivals for the same countries they compete.

It has a long history as a brand, and because I don't like McDonalds so much like Subway, I can't give you the best complete answer why it is successful, but of all that, I can't see it doesn't deserve to be what it is today.

And boy, do you remember all the happy meals we got at Mcdonalds when we were young? Remember that "playground" in Mcdonalds inside? Maybe one of the birthdays of one of your classmates was done there? Remember that old trusty clown and the villains? I am in a fast food chain. Not on Disneyland. I don't know what is this.

Even today, their toys are better than what their rivals offer. For most, their memories who still purchase at Mcdonalds may be pre programmed due to those past events for  buying Mcdonalds still, but I can't honestly tell.

As for the rest, the "value meal" is their selling point, it is to turn their customers to loyal customers. That tipping point was followed by other rivals as well, especially to grab the low wage workers (which is a big market audience), but they were not early adopters as Mcdonalds itself. Even if that low wage worker becomes a middle or high wage worker, he may still go to Mcdonalds from time to time due to his old memories going to Mcdonalds before. He became kind of a "loyal" member to Mcdonalds.

There may be other better answers why Mcdonalds stands out, but that is all from my own perspective.

the company now intensify its commitments based on its customer requirements.

choices : )

explanation:

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