A product has three distinct layers. The most basic level is the , which consists of all the benefits the product will provide for consumers or business customers. Group of answer choices innovation core product brand actual product augmented product

Question:

A product has three distinct layers. The most basic level is the , which consists of all the benefits the product will provide for consumers or business customers.

A) actual product

B) augmented product

C) core product

D) innovation

E) brand

The correct answer is C) Core product.

Explanation:

A product has multiple layers:

a) core,

b) augmented, and

c) symbolic.

These three layers help a business owner to understand the product features and benefits that will best deliver value to current and prospective consumers.

The core layer of a product speaks to its physical design, and its basic features. It is also the basic benefit or solution that customers are looking for.

For instance, a person purchasing a  an ice cream cone is buying a delicious and fun treat.

This layer of a product is also where quality is considered.

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