The real purpose of the company's strategic vision:

a. defines "who we are and what we do."
b. describes what business the company is presently in and why it has chosen certain operating practices to meet the needs of customers.
c. spells out a company's strategic intent, its strategic and financial objectives, and the business approaches and operating practices that will underpin its efforts to achieve sustainable competitive advantage.
d. lays out how management plans to implement and execute a profitable business model.
e. serves as management's tool for giving the organization a sense of direction.