Public sources of information for an external information search include which of these?

a. sales personnel
b. government agencies advertisements
c. point-of-purchase
d. displays friends and relatives

The correct answer is letter "B": government agencies advertisements.

Explanation:

Public sources of information feed secondary market research which looks for obtaining valuable data from different pools of information without contributing to the gathering of the information directly. Usually, the information is provided by sources coming from government agencies or some of its extensions such as public libraries. Public sources of information are distributed in magazines, trade publications, newspapers or newsletters.

Thus, government agencies' advertisements fall under this category.

the u.s. census bureau produces data on the population and economy nationwide. it can you to analyze the kind of people living in your neighborhood. it does not show you the market of people willing to buy your product or an existing market for your product. that will require more market research. the census bureau only gives you an insight to the demographics in your area.

answer; functional fixedness;