True / False.1. Visual merchandising is a form of personal selling because its artistic aspects focus on the customer’s emotional buying motives. 2. The storefront projects a brand identity and distinguishes a store from its competitors. 3. Mannequins are considered valuable tools for enhancing the shopping experience. 4. Lighting should be only slightly stronger than store lighting to avoid creating a glare on the merchandise. 5. A new retail clothing store whose target market is girls, ages 14-21 should use strong colors and bright lighting to attract customers.、

1. Visual merchandising is a form of personal selling because its artistic aspects focus on the customer’s emotional buying motives. - False

Visual merchandising tries to adapt the physical layout of a store, and the products it displays, with the goal of maximizing sales. By definition, a store cannot adapt its visual merchandising to the emotions of one single, personal customer.

2. The storefront projects a brand identity and distinguishes a store from its competitors. - True

The storefront, in practically 100% of the cases, includes the name of the brand, and it's stylistic characteristics (such as color, font, and imagery) are particular to the brand as well.

3. Mannequins are considered valuable tools for enhancing the shopping experience. - True

Mannequins allow the customers to see how the clothing looks put on before even tyring it, allowing them to take decisions about what to buy and what to discard more rapidly.

4. Lighting on a product should be only slightly stronger than store lighting to avoid creating a glare on the merchandise. - True

A glare on the merchandise reduces the quality of the customer experience. Customer may even decide not to look at the products because it is uncomfortable for their eyes.

5. A new retail clothing store whose target market is girls, ages 14-21 should use strong colors and bright lighting to attract customers. - True

Women in that age bracket tend to like clothes with strong colors, and are usually attracted by light lighting.