As Rick attempted to obtain commitment from his prospect, he said, "You stated in your previous visit that you were looking for a product with a low cost as well as a long life. As I've mentioned in our previous presentations, our product has the lowest price in its class. And, according to industry reports, our product lasts 20 percent longer than our major competitors." This is an example of the .

D) benefit summary method

Explanation:

Benefit summary method is a method of summarizing the benefits that the other person will receive, informing them the details of their gain during the investment or partnering period. It is done in order to eradicate ignorance of the other party.

Rick is attempting to give his prospect a benefit summary by informing them that their products has the lowest price and that the products last about 20% longer compared to the product of their major competitors.

Benefit summary is a technique of stating all benefits that accrue to an individual or business firm in patronising or partnering with each other.

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