Richard purchases his groceries from the neighborhood general store. He does not like the place, but he goes there because it is very conveniently located, and he just has to walk a few minutes to get there. Richard's buying behavior, in the context of the neighborhood general store, can be best described as .

Consumer inertia

Explanation:

Consumer inertia: This can be defined as a situation in which customers buy a particular product from a particular place even when they have other options. It means a consumer will continue buy a product or buy from a store even when they don't like the product or store simply because of the advantage the product or store has over others. Advantages such as nearness to the consumer, reduction in price, availability of more choices to choose from etc.

Consumers continue to buy a product from a particular place basically because of convieniency.

Richard is buying from the neighborhood grocery store marjorly because of distance. The neighborhood grocery store is located near Richard compared to other stores he would have preferred to buy from.

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u = 30

continuing your method

= +

subtract from both sides

= - thus

= -

= ⇒ u = 30