Nike has just introduced a new product. To encourage successful adoption, the firm must first . A. make sure the consumer is satisfied B. motivate the consumer to try the product C. emphasize product advantages D. communicate the availability of the new product E. none of the above

Match the terms with the appropriate definition. 1. unpaid work done for a person or an organization lifestyle budget 2. any task that is useful volunteer work 3. a state-required legal document giving employees younger than eighteen years old permission to work work 4. a good or service that is desirable but not necessary want 5. wage amount after deductions are withheld net wage 6. lists the costs of items you choose to spend your money on work permit 7. the people who are both able and willing to work

marketing strategies should be established before marketing objectives are decided. t/f

Is exploiting a distinctive competence or improving efficiency for competitive advantage. (a) cooptation (b) coalition (c) competitive intelligence (d) competitive aggression (e) smoothing