Using Theodore Levitt’s central thesis of "The Globalization of markets", as a starting point, provide a discussion on the following

a. Identify and defend/reject/modify Levitt’s bold assertions on the nature of the global firm:

i. The world’s needs and desires have been irrevocably homogenized. This makes the multinational corporation obsolete and the global corporation absolute.

ii. Technology drives consumers relentlessly toward the same common goals – alleviation of life’s burdens and expansion of discretionary time and spending power.

iii. Cultural preferences follow one of two paths: They eventually lose relevance to economic decision making, or they diffuse to other groups and become the substance of global trends.