The presence of transactions costs and information costs A. lowers the cost of funds to borrowers. B. increases the efficiency of the financial system. C. lowers the expected return to lenders. D. raises the expected return to lenders.

Advertisers are usually very conscious of their audience. choose an issue of a popular magazine such as time, sports illustrated, vanity fair, rolling stone, or the like. from that issue select three advertisements to analyze. try to determine the audience being appealed to in each advertisement and analyze the appeals used to persuade buyers. how might the appeals differ is the ads were designed to persuade a different audience.