Business, 19.03.2020 03:01 dedgefield
The marketing manager of ToyBiz indicated that due to manufacturing efficiencies and market buzz, a new toy they were about to launch was likely to generate revenue beyond original projections. The lead designer reported that lab tests showed a risk that the toy could malfunction, possibly injuring a user, but that the design met required industry standards. By deciding to launch the toy as designed, what criterion of decision making were company executives ignoring
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The marketing manager of ToyBiz indicated that due to manufacturing efficiencies and market buzz, a...
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