Regal Foods Corp., a packaged foods manufacturer, wishes to determine the percentage of Umber coffee sold in a geographic area as compared to the percentage of the total population in this market. The most appropriate index to use would be the .A) survey of buying power index.
B) brand development index.
C) category development index.
D) Dow Jones sustainability index.
E) consumer price index.

Brand development index.

Explanation:

Brand development index is a tool that is used to compare the performance of a product between different markets. For example perform of Rolex in the 20-35 year market and in the 40-60 year market. It measures the relative strength of products between markets.

Regal Foods Corp. wants to determine the percentage of Umber coffee sold in a geographic area as compared to the percentage of the total population in this market. So the BDI is used to compare Umber coffee sales in a geographic location and for the total population.

BDI is calculated as

BDI= (Percentage of market brand sales/percentage of population)*100