Business, 17.03.2020 04:43 25mnauman

Televisa, a Mexican media company, became the world's most prolific producer of Spanish-language soap operas owing to its expertise in Spanish culture and linguistics. Which of the following strategies did Televisa employ to defend against global giants?

a. Use acquisition and rapid-growth strategies to better defend against expansion-minded internationals.
b. Transfer company expertise to cross-border markets and initiate actions to contend on an international level.
c. Take advantage of aspects of the local workforce with which large international companies may be unfamiliar.
d. Utilize keen understanding of local customer needs and preferences to create customized products or services.
e. Develop business models that exploit shortcomings in local distribution networks or infrastructure.

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