Under customer departmentalization, an organization: a. structures its activities to respond to and interact with specific consumer or consumer groups. b. structures its activities based on basic managerial functions such as planning and controlling. c. groups together jobs involving the same or similar activities. d. groups jobs on the basis of defined geographic sites or areas.

Jake and janelle loved to prepare gourmet meals for friends and family. they started a business of preparing theme-type dinners for friends who were having parties. to generate even more interest in the business, janelle created on her website. she posted pictures of events, and close-ups of the food they served. she encouraged patrons and others to post reviews, comments, and favorite recipes, and to share their own party ideas. her promotion became a dialogue between buyers of her service and the business. interactive promotion infomercials product placement broadcast