Americans often equate "bigger" with "better," and prefer larger cars, TV screens, homes, even meals. Researchers suspect that in doing so, we are trying to reduce risk in the consumer decision process. Group of answer choices:

The correct answer is letter "A": psychological.

Explanation:

The tendency individuals prefer larger objects while making purchases could reflect their psychological need for protection. Some people believe the bigger or the more of something the merrier. In certain aspects, it could be true since, for instance, having larger savings instead of expenses provides individuals more possibilities not to be critically affected by economic hardship. Though in some other aspects such as technology, day by day devices are smaller but their features are enhanced.

Thus, as the perception of owning larger stuff is psychological, it is merely subjective.

answer; functional fixedness;