To gauge consumer response about how Paul's Taco, a fast food restaurant, handled a recent food-poisoning outbreak, Jane, a PR practitioner at Paul's Taco, spoke to people on the street. Jane asked people about their feelings toward Paul's Taco and the recent incident. In other words, Paul's Taco used:

opinion sampling.

Explanation:

Opinion sampling is also called opinion poll and involves getting feedback from a sample of the target population where they give their opinions on a particular subject matter.

This is important to get candid feedback on a matter of interest, and can be used to improve processes.

In this instance Jane wanted to gauge consumer response about how Paul's Taco, a fast food restaurant, handled a recent food-poisoning outbreak. She talked to people on the street to get their reaction to the recent incident.

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