B-to-B companies use digital marketing to position their businesses as thought leaders and generate sales leads, primarily in the form of . Group of answer choices communication and orders banners content marketing promotional mix

The answer options to this question would be the following:

a) communication and orders

b) promotional mix

c) banners

d) content marketing

The correct answer is d) content marketing.

Explanation:

Content marketing is a marketing technique that is based on the generation of different content around a brand. The purpose of content marketing is to attract and retain those potential customers through relevant and valuable content.

Thanks to this marketing technique you can work the entire cycle of the user's purchase. In other words, the process a person goes through from the moment they realize they have a need until they decide to buy a product / service to solve it.

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