Farrugia's Mens Clothes is a small retail store that sells men's clothing and accessories with a focus on buyers who have relatively modest means. Because of this, the firm has rolled out a few marketing initiatives aimed at men of a specific demographic. This is an example of .

Target marketing

Explanation:

Target marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments consisting of the customers whose needs and desires most closely match your product or service offerings. It can be the key to attracting new business, increasing sales, and making your business a success.

Farrugia's Mens Clothes has implemented target marketing technique b focusing on men with specific demographic factors.

answer blank(1).(2); sharpe;