A property management company hit its corporate goals for the year by increasing profits by 5%, two points higher than its 3% goal. Management was very pleased with the results and decided to celebrate with an extravagant meal for all managers. The following year, the company set the same goal, 3%, but fell very short. When digging into the reasoning, management found out that the associates were not as productive or as motivated as they were the year before. What should the company do to ensure it hits its goals for the years to come?