Cone's product manager is under pressure to increase market share, but is uncertain about how to make the product more competitive. The product is reasonably well-positioned in the Thrift segment and enjoys relatively high awareness and accessibility. Which of the following would most likely result in a quick increase in market share?

A) Increase awareness by 5%
B) Increase the unit contribution margin by decreasing the MTBF
C) Lower the unit selling price to the bottom limit of the segment price range
D) Re-position the product to the ideal spot within the segment