In the bicycle industry, the feel of high-end bicycles when they are ridden is important. As a serious rider becomes accustomed to a particular bicycle, it is very difficult for that rider to switch to an alternative supplier. This is an example of product differentiation through which of the following?
a. linkages between functions
b. product customization
c. location
d. product complexity
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In the bicycle industry, the feel of high-end bicycles when they are ridden is important. As a serio...
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