Sanders Inc. is a multinational company that specializes in manufacturing and selling high-end cameras. It launches a new product Lunar 5.0, and the product becomes highly successful in the market. However, this leads to a significant decline in the sales of Sanders Inc.'s other cameras. This scenario exemplifies .

Full question:

Sanders Inc. is a multinational company that specializes in manufacturing and selling cameras. It launches its latest product Lunar 5.0 that becomes highly successful in the market. However, this leads to a significant decline in the sales of Sanders Inc.'s other cameras. This scenario exemplifies .

differentiation

personalization

cannibalization

diversification

This scenario exemplifies cannibalization

Explanation:

Market cannibalization assigns to a decline in a sales capacity or market share of a commodity as a consequence of the enlightenment of a new product proffered by the identical company. Market cannibalization can transpire when a unique good is alike to an alive product, and both bestow the equivalent customer stand.

Market cannibalization can take a corporation's vital aggregates of money if it does not achieve proper market research ere a product is delivered. Firms frequently gamble market cannibalization is concerned about obtaining a bounce in overall market share.

forbearance of student loan payments. under forbearance, your loan payments are postponed (or reduced) but interest continues to accrue during the period of forbearance. if you don't pay the interest during that period, the interest may be “capitalized,” which means it is added to your principal balance.