Bob and Larry, owners of a fly-fishing equipment and accessories business, want to reach out to customers who have made at least one purchase to encourage additional purchases and to strengthen the brand relationship. They would like to offer discounts to their best customers. Which of the following would be the most efficient and cost-effective way for Bob and Larry to reach this target population?A) kiosks
B) electronic walls
C) email
D) corporate website
E) tech support

While cell phones with holographic keyboards are currently in the introduction stage of the industry life cycle, tablet computers are in the growth stage. in the context of this scenario, which of the following statements is true? a. the industry for cell phones with holographic keyboards will face greater competition than the tablet industry. b. while the industry for cell phones with holographic keyboards will focus more on product innovation, the tablet industry will focus more on process innovation. c. while the industry for cell phones with holographic keyboards can reap the benefits of economies of scale, the tablet industry will experience no such benefits. d. the industry for cell phones with holographic keyboards will face price competition, whereas, in the tablet industry, the mode of competition will be non-price.