The need for change to automated sales at Bergman’s most likely arises from a(n) force.

The need for change to automated sales at Bergman’s most likely arises from a(n) force.

Multiple Choice

inside

outside

selective

behavioral

lateral

Behavioral Force

Explanation:

Priya acknowledges that competitors are changing its purchase method to an automated one. She sees the trend in consumer behavior and establishes that Bergman has to adopt this new method to be up to date in regards to market best practices.

Therefore, she is affected by a behavioral force to change, in this case, the consumer behavior force.  

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