Many catalog companies create special-run issues based on what customers have purchased in the past. For example, customers who frequently order bedding items like sheets and pillows receive a catalog with a larger section of bedding items than do customers who mostly order kitchen tools. This is an example of.
a. Customer relationship management.
b. A transactional marketing orientation.
c. C2C marketing.
d. Supply chain management.
e. Typical production-oriented era marketing practices.