Graham buys from Hook, Line & Sinker Corporation the exclusive right to sell Hook, Line & Sinker fishing gear in a certain area. Their franchise agreement requires Graham to pay certain administrative expenses. Their agreement may also require Graham to pay a percentage of the franchisor’s:

Advertising costs

Explanation:

  The advertising cost is the term which is refers to the business expenses that is specifically used for promoting the various types of products, industries and the brand.

It is one of the type of financing accounting value that helps in broadcasting the product in the market so that the consumers get attract and it process is very helpful for building the public relations.

According to the given question, the graham is required to pay the various types of administrative expenses and this is called as the franchiser's advertising cost.    

 Therefore, Advertising cost is the correct answer.