Bead's product manager is under pressure to increase market share, but is uncertain about how to make the product more competitive. The product is reasonably well-positioned in the Thrift segment and enjoys relatively high awareness and accessibility. Which of the following would most likely result in a quick increase in market share?

a. Increase awareness by 5%.
b. Increase the unit contribution margin by decreasing the MTBF.
c. Lower the unit selling price to the bottom limit of the segment price range.
d. Re-position the product to the ideal spot within the segment.