The activity, set of institutions, and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large is called:.

The correct answer is Marketing (AMA Definition).

Explanation:

According to the American Marketing Association, the definition of the term is as follows: “Marketing is an activity, set of institutions and processes to create, communicate, deliver and change offers that have value for consumers, customers, associates and societies in general " .

That is, Marketing is a series of strategies, techniques and practices whose main objective is to add value to certain brands or products in order to attach greater importance to a specific target audience, consumers.

It is fooled who believes that Marketing is only intended to sell something.

This concept goes deeper into everything that involves this process, be it the production, logistics, marketing and after sales of the product / service.