The component of the marketing environment consists of laws that require firms to operate under competitive conditions and to protect consumer rights.

Political-legal Environment.

Explanation:

The political-legal environment component of the marketing environment consists of laws that require firms to operate under competitive conditions and to protect consumer rights. This component particularly has an impact on the marketing function of organizations. Laws made by the government of any country come into play here. Marketing department along side overall organization has to abide by these laws and rules. This factor/element basically decides the direction of the overall business as well. For example, when Chinese Government made a law that one family can have only one child, which was categorized as six-pocket syndrome. Business dealing with the kids related products were very successful and profitable those days, many organization also started making items for the kids those days.

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