After rollercoaster years of success and decline, Apple has found itself once again on top of its game. However, rivals like Microsoft and Google are pushing competitiveness. In fact, many of Apple’s rivals have the same or similar product offerings. Apple has hired you as a futurist. Help the company continue to diversify its products and maintain strategic competitiveness through new innovations and improved technologies. Through which strategy should Apple pursue its next big hit. a. Unrelated Diversification
b. Related Diversification

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Which of the following statements concerning an organization's strategy is true? a. cost accountants formulate strategy in an organization since they have more inputs about costs. b. businesses usually follow one of two broad strategies: offering a quality product at a high price, or offering a unique product or service priced lower than the competition. c. a good strategy will always overcome poor implementation. d. strategy specifies how an organization matches its own capabilities with the opportunities in the marketplace to accomplish its objectives.

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