Karan has been given the task to create the concept for an ad that shows the company's product as a solution to the customer's needs. He has
also been given the directive to keep the ad true and to avoid claiming anything that the product would not be able to do. Which advertising
features has Karan been asked to adhere to his ad concept?
Karan has been asked to utilize the
• and
features of advertisement.

Varto company has 9,400 units of its sole product in inventory that it produced last year at a cost of $23 each. this year’s model is superior to last year’s, and the 9,400 units cannot be sold at last year’s regular selling price of $42 each. varto has two alternatives for these items: (1) they can be sold to a wholesaler for $8 each, or (2) they can be reworked at a cost of $251,100 and then sold for $34 each. prepare an analysis to determine whether varto should sell the products as is or rework them and then sell them.